Introduction

Protecting your personal data is a top priority for us. This privacy policy explains how we process personal data in accordance with the General Data Protection Regulation (GDPR, Regulation EU 2016/679), particularly when you use our website and associated services.

1. Data Controller

Erdman by Horst Stuffer
Schattengasse 8, 39040 Vahrn, South Tyrol, Italy
Email: info@erdman.bz

2. Types of Data Processed

We collect and process the following personal data:

• Data provided by you: Name, contact details, email, phone number, and any other information you actively share.

• Automatically collected data: IP address, device type, browser details, operating system, time spent on pages, visited pages, and interactions.

Data sources: Data is provided by you or collected automatically (e.g., via cookies and analytics tools such as Google Analytics).

3. Purpose of Data Processing

Your data is processed for the following purposes:

• Fulfillment of contractual and legal obligations.

• Improving our website and services (e.g., technical analysis, user behavior).

• Direct marketing (e.g., newsletters, with your consent).

• Protection and security of our website (e.g., abuse prevention).

4. Google Analytics 4 and Google Signals

Our website uses Google Analytics 4 (GA4), a web analysis service from Google LLC ("Google"), to analyze and improve website usage.

• Google Analytics uses cookies to collect information (e.g., IP address, browser type, interactions), which is transmitted to Google servers in the USA and stored in anonymized form.

• IP Anonymization: Your IP address is truncated and anonymized, preventing direct identification.

Google Signals: We use Google Signals to analyze cross-device data for users who have enabled personalized ads in their Google account. This data is aggregated and anonymized.

Opt-Out:

• You can disable Google Analytics by installing the browser add-on: Google Opt-Out.

• Alternatively, adjust your cookie settings to disable Google Analytics.

For more information, see the Google Privacy Policy.

5. Cookies

Our website uses cookies to enhance the user experience:

• Essential cookies: Necessary for the operation of the website.

• Performance and analytics cookies: Help us analyze website usage (e.g., Google Analytics).

• Marketing cookies: Allow personalized advertising.

You can disable cookies at any time through your browser settings. Detailed information about cookies can be found in our [Cookie Policy].

6. Third Parties and Data Sharing

Your data may be shared with third parties when necessary:

• Technical service providers (e.g., hosting providers).

• Payment service providers and contractual partners.

• Authorities, if legally required.

Data transfers to countries outside the EU/EEA will only occur if appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.

7. Data Retention Period

Your data will only be stored for as long as necessary or as required by law:

• Business data: 5 years after the last use or contract termination.

• Financial data: As per tax and accounting regulations.

8. Rights of Data Subjects

You have the right to:

• Request access to your stored data.

• Rectify, delete, or restrict the processing of your data.

• Object to the processing of your data.

• Receive your data in a structured format (right to data portability).

Right to lodge a complaint: You have the right to lodge a complaint with the competent data protection authority.

9. Visitors Under the Age of 16

Our website is not intended for individuals under the age of 16. We do not knowingly collect data from minors without the consent of their legal guardians.

10. Contact

If you have questions about the processing of your data or wish to exercise your rights, please contact us:
Erdman by Horst Stuffer
Schattengasse 8, 39040 Vahrn, South Tyrol, Italy
Email: info@erdman.bz

11. Changes to This Privacy Policy

We reserve the right to update this privacy policy. Please check this page regularly for any changes.